Otras estéticas chicha: cuerpos, imágenes y performance de la cumbia chicha/sureña en El Alto, Bolivia
DOI:
https://doi.org/10.5195/bsj.2025.368Palabras clave:
Estética chicha, cumbia sureña, El Alto, Lima, Chile y Bolivia, altiplano andino, transfronterizoResumen
El Alto se ha consolidado en la región andina como uno de los epicentros de la industria musical de la cumbia chicha/sureña. Esto gracias a la prevalencia de infraestructuras sociales, físicas y económicas que sostienen este mercado musical y propician su articulación tanto con localidades aledañas a esta ciudad como con otras regiones. Esto, además, en el marco de un calendario festivo extenso. En este contexto, la cumbia chicha/sureña —su sonoridad, sus letras, las performances que la acompañan y su representación visual— nos abre paso a un análisis que impulsa a cuestionar y redefinir las limitaciones de la teoría al momento de conceptualizar las estéticas andina, chicha, neoandina y chola. Con este fin, el artículo analiza las estéticas ‘chicha’ asociadas a la cumbia chicha/sureña que se toca y se produce en la ciudad de El Alto. Estas se expresan ampliamente en la moda, en los diseños gráficos, en el arte, en los videoclips y en las performances de las distintas agrupaciones que las interpretan. Por lo anterior, propongo examinar la ‘chicha’ con un enfoque metodológico cualitativo, centrado en las representaciones visuales y la puesta en escena de este estilo musical. Vemos, entonces, que en El Alto ‘lo chicha’ no es solo música, sino, y sobre todo, una forma de habitar la ciudad.
Descargas
Publicado
Número
Sección
Licencia
Derechos de autor 2025 Huáscar Oscar Piérola Dorado

Esta obra está bajo una licencia internacional Creative Commons Atribución 4.0.
El acuerdo de derechos de autor es un aviso legal que no se puede modificar ni traducir.
Authors who publish with this journal agree to the following terms:
- The Author retains copyright in the Work, where the term “Work” shall include all digital objects that may result in subsequent electronic publication or distribution.
- Upon acceptance of the Work, the author shall grant to the Publisher the right of first publication of the Work.
- The Author shall grant to the Publisher and its agents the nonexclusive perpetual right and license to publish, archive, and make accessible the Work in whole or in part in all forms of media now or hereafter known under a Creative Commons Attribution 4.0 International License or its equivalent, which, for the avoidance of doubt, allows others to copy, distribute, and transmit the Work under the following conditions:
- Attribution—other users must attribute the Work in the manner specified by the author as indicated on the journal Web site;
- The Author is able to enter into separate, additional contractual arrangements for the nonexclusive distribution of the journal's published version of the Work (e.g., post it to an institutional repository or publish it in a book), as long as there is provided in the document an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post online a prepublication manuscript (but not the Publisher’s final formatted PDF version of the Work) in institutional repositories or on their Websites prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work. Any such posting made before acceptance and publication of the Work shall be updated upon publication to include a reference to the Publisher-assigned DOI (Digital Object Identifier) and a link to the online abstract for the final published Work in the Journal.
- Upon Publisher’s request, the Author agrees to furnish promptly to Publisher, at the Author’s own expense, written evidence of the permissions, licenses, and consents for use of third-party material included within the Work, except as determined by Publisher to be covered by the principles of Fair Use.
- The Author represents and warrants that:
- the Work is the Author’s original work;
- the Author has not transferred, and will not transfer, exclusive rights in the Work to any third party;
- the Work is not pending review or under consideration by another publisher;
- the Work has not previously been published;
- the Work contains no misrepresentation or infringement of the Work or property of other authors or third parties; and
- the Work contains no libel, invasion of privacy, or other unlawful matter.
- The Author agrees to indemnify and hold Publisher harmless from Author’s breach of the representations and warranties contained in Paragraph 6 above, as well as any claim or proceeding relating to Publisher’s use and publication of any content contained in the Work, including third-party content.
Revised 7/16/2018. Revision Description: Removed outdated link.
